The brand style guide, the manual that keeps your brand consistent

A brand style guide is the document that ensures your brand looks like itself everywhere, whoever handles it. Logo, colours, typography, rules of use: it turns an identity into a reproducible system. Without it, your image erodes with each new supplier, each new medium. With it, your brand stays crisp and recognisable, from the website to the business card.

What a style guide is really for

The guide sets the rules of the visual game: which exact colours, which fonts, what logo size, what clear space, what is allowed and above all what is off limits. It lets a printer, a developer or an intern produce a faithful piece without calling you at every doubt.

What goes into it

A good guide covers the logo and its variations, the colour palette with precise codes, typography and its hierarchy, image usage rules, tone, and concrete application examples. We want it complete enough to protect your image, clear enough to actually be used, not filed away in a drawer.

The guide comes after the stylescape

You do not fix rules without first defining the world. With us, the stylescape sets the atmosphere and creative direction of the brand, then the guide draws the precise rules from it. That order avoids arbitrary identities: meaning and emotion first, then the manual that protects them.

An investment that quickly pays off

A guide saves time and money on every project: fewer back-and-forths, fewer mistakes, a brand that gains perceived value because it is consistent. It fits naturally into a broader branding effort, of which it is the concrete, lasting outcome.

Frequently asked

What is the difference between a logo and a brand style guide?

The logo is one element, the guide is the system that governs all your visual elements and their uses. A logo alone will not keep a brand consistent; the guide sets the rules so everything works together, from the site to social media to print.

Do I need a guide if I am just starting out?

Even a simple guide keeps your image from scattering from the first pieces. We can begin with the essentials, logo, colours, typography and basic rules, then enrich it as the brand grows. It is a foundation, not a luxury.

How much does a brand style guide cost?

Everything is quoted on proposal, depending on the scope of your brand and the number of pieces to frame. We define the scope with you before quoting, so the proposal reflects the real work. The first conversation is on us.